Pricing in design: a comparison of market and regulatory approaches
Abstract
The relevance of the research topic is due, on the one hand, to the active development of creative industries both in the world and in Russia, and on the other hand, to the insufficient development of practical tools and mechanisms of normative pricing corresponding to market mechanisms. The authors proposed a classification of market pricing methods in the domestic sphere of interior design, compared market and normative methods, presented a methodology for taking into account the regional specifics of pricing in the market of domestic interior design services through coefficients. The subject of the study is the analysis of market and normative pricing methods in design and a comparison of the results of their practical application. The object of the study is domestic methods of normative and practice of market pricing in the design environment. The purpose of the work is to analyze the results of applying normative and market pricing methods. The methodological basis for the study of market and normative pricing in design was such scientific research methods as comparison and classification methods, analysis (normative and positive), synthesis, induction and deduction methods, etc.
About the Authors
N. A. Suvorova
Sochi State University
Russian Federation
Russian Federation
Nataliya A. Suvorova – Candidate of Economic Sciences, Associate Professor of the Department of Architecture, Design and Ecology
Sochi
L. V. Tabak
Sochi State University
Russian Federation
Russian Federation
Larisa V. Tabak – Candidate of Economic Sciences, Associate Professor, Head of the Department of Architecture, Design and Ecology
Sochi
References
1. Kuznetsova N.V. The new paradigm of modernity – creative economy // Asia-Pacific region: economics, politics, law. 2022. No. 1. Pp. 15–37.
2. Mordanov M.A. Assessing the level of creativity of Russian regions: application of the Florida index in modern realities // Creative Economy. 2022. No. 6. Pp. 2093–2110.
3. Khestanov R. Creative industries – models of development // Sociological Review. 2018. No. 3. Pp. 173–196.
4. Prices for the development of design projects : recommendations for determining the amount of royalty for the creation of works of design / Union of Designers of Russia ; [ed. by S. Mikhailov]. Moscow, 2010.
5. Grintsevich L.V. Bullo L.M. Creating a competitive advantage for products through design solutions and intellectual property protection // Bulletin of the Voronezh State Technical University. 2024. No. 1. Pp. 158– 174.
6. Tarasova O.P., Khaliullina O.R. Organization of project activities : a textbook for secondary vocational education. Saratov : Vocational education, 2020. 164 p.
7. Demura N.A. Economics and organization of production of enterprises of folk crafts : textbook. Belgorod : Belgorod State Technological University named after V.G. Shukhov, 2019. 166 p.
8. Lensu Ya.Yu. Expertise of design projects : a textbook. Minsk : Higher School, 2022. 128 p.
9. How much did the services of design studios cost in 2023. URL: https://basicdecor.ru/blog/post/stoiliuslugi-dizain-studiy-2023-godu/#sticky1 (date of access: 15.09.2024).
10. Consumer price indices for services in the Russian Federation, 1992–2024 / Federal State Statistics Service. URL: https://rosstat.gov.ru/statistics/price (date of access: 15.09.2024).
11. Kolycheva V.A. Classification of pricing factors in the art market // Economic analysis: theory and practice. 2012. No. 41. Pp. 44–48.
12. Begma Yu.S., Shabelnikova D.V. Secrets of pricing in the art market // Economic Journal. 2010. No. 20. Pp. 128–132.
13. Litvin V.R. Pricing for objects of art // Design and art – strategy of design culture of the XXI century (DISK-2016) : collection of materials of the All-Russian scientific conference of young researchers, Moscow, December 7–9, 2016 / Moscow State University of Design and Technology. Moscow, 2-16. Part 3. Pp. 39–41.
14. Bystrov O.F., Musatov D.V., Sakryukin E. V. Pricing methods, point method, BOF method // Econo- mics. 2018. No. 4 (36). Pp. 6–10.
15. Perepelkina Yu.V., Erkin A.F., Malyshkina A.A. Methods of dynamic pricing based on the design parameters of a new product // Economic, legal and sociological discussions in the context of globalization : materials of the X All-Russian scientific and practical conference, Ryazan, May 18, 2023. Ryazan : Concept, 2023. Pp. 106–109.
16. Tarasova O.P., Chepurov I.V. System of criteria and indicators as a tool for assessing the quality of a design project // Design and technology. 2017. No. 61 (103). Pp. 123–133.
17. Tarasova O.P., Khaliullina O.R. Structure of design activity in the design of a subject-spatial environment // Design and technology. 2019. No. 70 (112). Pp. 22–27.
18. Marion T.J., Meyer M.H. Application of industrial design and cost engineering to new product deve- lopment in early stage firms // Journal of Product Innovation Management. 2011. No. 5. Pp. 773–786.
19. Nur Maizura Ahmad Noorhani, Arniatul Aiza Mustapha, Hamimah Adnan. Roles and tasks of the interior designer in project management at the design stage // International Journal of Sustainable Construction Engineering and Technology. 2022. No. 12 (5). Pp. 136–146.
20. Pandolfi A., Conconi M. Training of interior designers to conduct feasibility studies of a project // International Journal of Innovation and Research in the Field of Educational Sciences. 2018. No. 6. Pp. 694– 703.
21. Shaharudin N., Nurkhani N.M.A., Mustafa A.A. Knowledge and skills of a project manager in interior design at the design stage // 3rd International Conference on the Built Environment and Engineering, 2022. Pp. 259–261.
22. Yazicioglu D.A. Regression model for assessing the cost of interior design at the preliminary stage // Procedia-Social and Behavioral Sciences. 2012. No. 51. Pp. 595–608.
Review
For citations:
Suvorova N.A., Tabak L.V. Pricing in design: a comparison of market and regulatory approaches. Vestnik of Samara State University of Economics. 2025;(4):75–89. (In Russ.)
Views:
4
Email this article 