On the issue of the impact of an enterprise's reputation on its financial stability in the digital economy when working on marketplaces
Abstract
The article investigates a model that substantiates the relationship between the reputation of an enterprise and its financial stability. The improvement of the system assessment of the coefficient of financial stability of an enterprise in the context of the specifics of its work on marketplaces in the digital economy is being carried out. The expediency of using an assessment of the financial stability of an enterprise based on its business reputation is substantiated. An assessment of the financial stability of the enterprise was carried out, taking into account the influence of its reputation on it, and the existence of a link between the reputation of the enterprise and the level of its financial stability in the conditions of work on marketplaces was established.
About the Author
Ye. V. Dmitruk
Synergy University
Russian Federation
Russian Federation
Yevgenia V. Dmitruk – Candidate of Economic Sciences, Associate Professor of the Department of Applied Mathematics
Moscow
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Review
For citations:
Dmitruk Ye.V. On the issue of the impact of an enterprise's reputation on its financial stability in the digital economy when working on marketplaces. Vestnik of Samara State University of Economics. 2024;(9):78-84. (In Russ.)
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