The development of e-commerce in the digital economy in the context of the fourth industrial revolution
Abstract
In modern conditions, e-commerce is increasingly conquering the mass consumer market. The availability of digital technologies and the ubiquity of the achievements of the Fourth Industrial Revolution are increasing the number of visitors to the global network. At the same time, digital technologies make it possible to create virtual commercial processes, including the organization of virtual shopping malls, shops and other similar structures. An important feature of digital technologies is the ability to bring producers and consumers together in real time. Producers are able to forecast demand and adapt to its rapidly changing structure. The specificity of e-commerce is instantaneous action in all global information space, which allows carrying out stimulating activities at any point of the global network. Electronic commerce has both original features and features of traditional ways to promote goods and services. The digital economy is a strategic parameter that influences consumer choice and behavior. The main task here is to meet the needs and demand of consumers.
About the Authors
S. A. Zhironkin
T.F. Gorbachev Kuzbass State Technical University
Russian Federation
Russian Federation
Sergey A. Zhironkin - Doctor of Economics, Professor, Professor of the Department of Open-pit Mining
Kemerovo
M. A. Gasanov
National Research Tomsk Polytechnic University
Russian Federation
Russian Federation
Magеrram A. Gasanov - Doctor of Economics, Professor, Professor of the Business School
Tomsk
E. A. Gasanov
Pacific State University, Khabarovsk
Russian Federation
Russian Federation
Eyvaz A. Gasanov - Doctor of Economics, Professor of the Higher School of Economics of the Institute of Economics and Management
Khabarovsk
T. G. Krasota
Amur State University named after Sholom Aleichem
Russian Federation
Russian Federation
Tatiana G. Krasota - Candidate of Economic Sciences, Associate Professor, Head of the Department of Economics and Management
Birobidzhan
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Review
For citations:
Zhironkin S.A., Gasanov M.A., Gasanov E.A., Krasota T.G. The development of e-commerce in the digital economy in the context of the fourth industrial revolution. Vestnik of Samara State University of Economics. 2025;(8):22-32. (In Russ.)
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