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Development of digital business ecosystems as a factor in transformation of corporate strategies and human resource management

Abstract

The article is devoted to the study of the impact of digital business ecosystems on corporate strategies and HR management in the context of digital transformation. A comprehensive analysis for ecosystem approach impact on corporate strategies and HR management is conducted. Particular attention is paid to changes in companies' business models and adaptation of HR processes within the framework of the business ecosystem approach. The main strategies for the development of business ecosystems are considered: Status Quo, ensuring scale, differentiation and focusing. Using the cases of Sber, Yandex, and MTS, the key types of strategies for the development of digital business ecosystems are identified. The article analyzes the influence of business ecosystems on corporate management and emphasizes the importance of flexibility in HR strategies and the formation of new employee competencies to maintain competitiveness. The processes of transformation of the HR function are considered: the transition to flexible forms of selection, adaptation and training of personnel, the formation of internal educational business ecosystems and the development of both digital and flexible employee competencies. It is shown that successful implementation of a business ecosystem strategy is impossible without rethinking the role of HR as a strategic partner of business. As a result, HR management becomes an integral element of the business ecosystem, ensuring its flexibility, scalability and sustainable development. The findings obtained can be useful for companies seeking to adapt to the realities of the digital economy in order to build sustainable growth models based on a business ecosystem approach. 

About the Authors

D. V. Bikbaev
D.I. Mendeleev Russian University of Chemical Technology
Russian Federation

Dmitry V. Bikbaev

student  

Moscow



T. N. Shushunova
D.I. Mendeleev Russian University of Chemical Technology
Russian Federation

Tatyana N. Shushunova

Candidate of Technical Sciences, Associate Professor, Associate Professor of the Department of Management and Marketing 

Moscow



T. A. Shpilkina
D.I. Mendeleev Russian University of Chemical Technology
Russian Federation

Tatyana A. Shpilkina

Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Management and Marketing 

Moscow



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Bikbaev D.V., Shushunova T.N., Shpilkina T.A. Development of digital business ecosystems as a factor in transformation of corporate strategies and human resource management. Vestnik of Samara State University of Economics. 2025;1(10):124-135. (In Russ.)

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ISSN 1993-0453 (Print)