Developing the creative potential of the company based on knowledge management

Abstract

The main factors of the development of the creative potential of a modern company based on knowledge management are considered. The relevance of this issue is noted, as well as the debatable content of the concept of "creativity", current trends in the management of human capital are indicated. The term "creative potential" is interpreted as a process of permanent self-development of the company's personnel. It is noted that among the key qualities that determine the above-mentioned potential, there should be dominant competencies, organizational, absorbing and dynamic abilities of the company. It is emphasized that the formation of these qualities should take place within the framework of the knowledge management system (KMS) being created at the enterprise, the fundamental element of which should be the system of continuous training of employees of this enterprise. The result of such training should be at the first stage the transformation of the company into a self-learning company, and then, in the course of the maximum possible coverage of personnel with training, into an intellectual company. The competitiveness of such a company is determined by the sharply increasing opportunities for the accumulation and capitalization of knowledge. The most important structures that make it possible to implement the functions of accumulating and disseminating new knowledge in the company are training centers and corporate universities created at enterprises.