Global and Russian e-commerce markets: current trends and development prospects

In the conditions of modern realities, e-commerce is actively used in the supply and marketing activities of medium and large corporate structures, and also serves as a convenient and affordable tool for retail trade, whose customers are individuals. The obvious differences between e-commerce and traditional trade transactions, manifested in mobility, accessibility and efficiency, affect the steady growth of this trading method. Thanks to artificial intelligence, e-commerce demonstrates intensive development in social networks based on dynamic pricing, automation and personalization of sales.

1. Khudyakova T.A., Schmidt S.A. Analysis of the influence of information technologies on the development of Internet commerce // Bulletin of SUSU. Series: Economics and Management. 2022. Vol. 16, No. 2. Pp. 132–140.

2. Worldwide ecommerce sales set to top $5 trillion for first time in 2022. URL: https://www.insiderintelligence.com/insights/worldwide-ecommerce-sales-to-top-7-trillion/ (date of access: 22.04.2023).

3. Digital 2022: Global Overview Report. URL: https://datareportal.com/reports/digital-2022-global-overview-report (date of access: 12.04.2023).

4. What are the top online marketplaces. URL: https://www.digitalcommerce360.com/article/info-graphic-top-online-marketplaces/ (date of access: 22.04.2023).

5. RAEC: analytics of the digital economy market in 2022. URL: https://e-pepper.ru/news/raek-analitika-rynka-tsifrovoy-ekonomiki-v-2022-godu.html (date of access: 22.04.2023).

6. Ecommerce trends 2022. URL: https://datainsight.ru/sites/default/files/DI-UPGRADE-OnlineSales TrendsAutumn2022.pdfhttps://ru.tradingview.com/ (date of access: 07.05.2023).