Analysis of the industrial equipment market of the Russian Federation and the Samara region in the conditions of macroeconomic instability

Abstract

Since the early 2020s, a period of global economic instability has begun, negatively impacting the business climate, increasing risks and complicating business planning. This paper examines the key trends that have recently directly or indirectly affected the health of the wholesale trade sector—both overall and specifically in the industrial equipment category. Wholesale trade companies must understand the area of activity to which the main flows of goods and capital are shifting, where the next technological breakthrough is expected. Key trends for this market on a Russian scale are examined, the most important of which is the reorientation toward new trading partners. An assessment is made of the growth in retail profitability in Russia and, consequently, the growth of this business. It is concluded that current global market trends affect not only the Russian economy as a whole but also individual constituent entities of the Russian Federation, in particular the Samara Region.