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Digital transformation as a key determinant of digital development management of an industrial enterprise

Abstract

In the context of the formation of the digital economy, the heads of industrial enterprises are forced to introduce digital technologies into all areas of the organization's activities, i.e. to carry out the digital development of companies. In this regard, a lot of works of the world scientific community are aimed primarily at problems and results of enterprises using diverse digital tools, including changing business models, ways of creating value, etc. The purpose of this work is to attribute the digital development of an industrial enterprise and identify, using empirical data, the key role of digital transformation as a determinant of managing the development of an organization. The research is based on analysis, synthesis, induction and deduction, dichotomy, tabular and graphical methods, as well as on the laws of formal logic and data from open sources. The paper presents the author's interpretation of the digital development of an industrial enterprise, taking into account the managerial aspect. Digital transformation and digitalization are proposed as dichotomous types of digital development. They are given a brief description. It is noted that, based on their characteristics and the expediency of using resources, for the same object during a separate period of time, the company's management should carry out one of the dichotomous types of digital development or sequentially alternate them. Continuity, constancy, regularity/periodicity, and diversity are proposed as the main attributes of the digital transformation. The typology of digital development of an industrial enterprise in the coordinate system "level of digital development – time" is presented. The main data on the digital development of organizations are presented, confirming the priority of digital transformation for managing the development of an enterprise in modern conditions.

About the Author

A. V. Veretyokhin
V. I. Vernadsky Crimean Federal University
Russian Federation

Andrey V. Veretyokhin – Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Advertising, Public Relations and Publishing of the Institute of Media Communications, Media Technologies and Design 

Simferopol



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Veretyokhin A.V. Digital transformation as a key determinant of digital development management of an industrial enterprise. Vestnik of Samara State University of Economics. 2024;(11):69-79. (In Russ.)

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ISSN 1993-0453 (Print)