Organizational transformation management in the context of improving the company's corporate strategy
Abstract
The article investigates specific features of organizational changes in the field of intra-corporate communications through the adjustment of organizational culture. The important role of organizational transformation management in the course of adjusting the corporate strategy of the company is noted. The results of diagnostics of the organizational culture of two MICE industry companies are presented.
About the Authors
A. V. Kutuev
Samara State University of Economics
Russian Federation
Russian Federation
Artеm V. Kutuev – Рostgraduate Student of the Department of Management,
Samara.
A. E. Potapov
Samara State University of Economics
Russian Federation
Russian Federation
Alexander E. Potapov – Рostgraduate Student of the Department of Marketing, Logistics and Advertising,
Samara.
S. A. Ryzhov
Samara State University of Economics
Russian Federation
Russian Federation
Sergey A. Ryzhov – Рostgraduate Student of the Department of Practical Management,
Samara.
E. P. Troshina
Samara State University of Economics
Russian Federation
Russian Federation
Elena P. Troshina – Candidate of Economic Sciences, Associate Professor, Director of the Institute of Management, Associate Professor of the Department of Practical Management,
Samara.
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Review
For citations:
Kutuev A.V., Potapov A.E., Ryzhov S.A., Troshina E.P. Organizational transformation management in the context of improving the company's corporate strategy. Vestnik of Samara State University of Economics. 2025;(1):87-96. (In Russ.)
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