Definitions of the brand concept: essence, approaches, genesis

K. A. Arzhanova

Vestnik of Samara State University of Economics

ISSN 1993-0453 (Print)

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Arzhanova K.A. Definitions of the brand concept: essence, approaches, genesis. Vestnik of Samara State University of Economics. 2023;(2):51-58. (In Russ.) https://doi.org/10.46554/1993-0453-2023-2-220-51-58

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ISSN 1993-0453 (Print)

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