The role and importance of marketing tools in the sustainable development of domestic universities

V. M. Juha; N. R. Khachaturian; A. A. Churyumova

Vestnik of Samara State University of Economics

ISSN 1993-0453 (Print)

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Juha V.M., Khachaturian N.R., Churyumova A.A. The role and importance of marketing tools in the sustainable development of domestic universities. Vestnik of Samara State University of Economics. 2023;(2):59-68. (In Russ.) https://doi.org/10.46554/1993-0453-2023-2-220-59-68

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ISSN 1993-0453 (Print)

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About the Authors

V. M. Juha
Rostov State University of Economics
Russian Federation

Vladimir M. Juha – Doctor of Economics, Head of the Department of Innovation Management and Entrepreneurship, Professor of the Department of Marketing and Advertising

Rostov-on-Don

N. R. Khachaturian
Rostov State University of Economics
Russian Federation

Narine R. Khachaturian – Candidate of Economics, Associate Professor of the Department of Marketing and Advertising

Rostov-on-Don

A. A. Churyumova
Rostov State University of Economics
Russian Federation

Anastasia A. Churyumova – postgraduate student of the Department of Marketing and Advertising

Rostov-on-Don

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