Strategic directions for transformation of the tourism industry of the Penza region in response to the global trend of digital transformation
https://doi.org/10.46554/1993-0453-2023-6-224-27-38
Abstract
Today, digitalization is becoming one of the key trends in the development of various industries and areas of activity, including the tourism industry, where the use of digital technologies has changed algorithms for the provision of tourism services and the business models of tourism organizations, consumer behavior, influencing the entire paradigm of the tourism business. In the article, the authors identified a pool of digital technologies applied by tourism industry organizations, including the Penza region, and developed proposals for a roadmap for tourism development in the Penza region regarding achieving the goal of the digital transformation of tourism. Developing a tourism policy towards achieving the goal of the digital transformation of the tourism industry will help the Penza region build a customer-oriented strategy, increase its competitiveness in the online tourism market, create additional tourist flows of online travelers and contribute to the economic growth.
About the Authors
L. A. Gamidullaeva
Penza State University
Russian Federation
Russian Federation
Leyla A. Gamidullaeva – Doctor of Economics, Associate Professor, Head of the Department of Marketing,
Commerce and Service
Penza
S. V. Zinchenko
Penza State University
Russian Federation
Russian Federation
Svetlana V. Zinchenko – Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Marketing, Commerce and Service
Penza
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Review
For citations:
Gamidullaeva L.A., Zinchenko S.V. Strategic directions for transformation of the tourism industry of the Penza region in response to the global trend of digital transformation. Vestnik of Samara State University of Economics. 2023;1(6):27-38. (In Russ.) https://doi.org/10.46554/1993-0453-2023-6-224-27-38
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