Development of a digital profile of tourists in the Penza region based on geoanalytical data from the GeoEffect platform of MTS PJSC
https://doi.org/10.46554/1993-0453-2023-8-226-35-45
Abstract
Digitalization of customer experience, widespread distribution of digital tourism services, development of technologies for collecting, processing and analyzing geoanalytical data, the emergence of models and tools for spatial analysis make it possible to obtain large volumes of heterogeneous data on the consumer behavior of customers tied to the area, which is relevant for the tourism industry for the purpose of research structures of tourist flows in territories. The research purpose is to build, on the basis of geoanalytical data from the digital platform “GeoEffect” of MTS PJSC software, digital profiles of tourists in the Penza region, which can be used to develop management decisions by tourism administrations and businesses in order to develop regional tourism. The research methods include collecting, processing and analyzing digital geoanalytical data from the digital platform “GeoEffect” of the cellular operator MTS PJSC on tourist flows in the Penza region, methods for comparing and summarizing information, analysis and synthesis. Based on the obtained geoanalytical data from the GeoEffect digital platform of MTS software, tourist flows in the Penza region were analyzed, a digital profile of tourists was built, and visited locations were identified.
About the Author
S. V. Zinchenko
Penza State University
Russian Federation
Russian Federation
Svetlana V. Zinchenko – Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Marketing, Commerce and Service
Penza
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For citations:
Zinchenko S.V. Development of a digital profile of tourists in the Penza region based on geoanalytical data from the GeoEffect platform of MTS PJSC. Vestnik of Samara State University of Economics. 2023;(8):35-45. (In Russ.) https://doi.org/10.46554/1993-0453-2023-8-226-35-45
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