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The strategy of enterprise development in the conditions of crisis on the example of Samara food industry production enterprises

Abstract

The article presents an analysis of the food industry for the production of bakery products in the Samara region. The paper describes in detail the condition of one of the enterprises in the industry. Using his example, the most effective strategic tools are considered that allow the food industry enterprise to get out of a crisis or pre-bankruptcy state.

About the Authors

S. N. Abrashkina
Samara State University of Economics
Russian Federation

Svetlana N. Abrashkina – student of Samara State University of Economics.

Samara



E. P. Troshina
Samara State University of Economics
Russian Federation

Elena P. Troshina – Candidate of Economic Sciences, Associate Professor, Director of the Institute of Management, Associate Professor of the Department of Applied Management of Samara State University of Economics.

Samara



References

1. Vasilyeva N.K., Mezina S.A., Vorotnikova A.M. Analysis of the financial condition of food industry enterprises // Bulletin of the Academy of Knowledge. 2020. No. 37. Pp. 62–66.

2. Adyrkhaeva G.D., Vanina E.G. Analysis of the competitive environment of the regional bread market // Regional development. 2015. No. 4 (8). URL: https://cyberleninka.ru/article/n/analiz-konkurentnoy-sredy-regionalnogo-rynka-hleba (date of access: 25.03.2024).

3. Accounting statements of JSC "Samara bakery No. 5". URL: https://e-ecolog.ru/buh/2019/6312011866 (date of access: 25.03.2024).

4. Klochkova A.V. Development of an enterprise strategy in a crisis // Izvestia of St. Petersburg State University of Economics. 2016. No. 1 (97). URL: https://cyberleninka.ru/article/n/razrabotka-strategii-predpriyatiya-v-usloviyah-krizisa (date of access: 25.03.2024).

5. Kubar M.A. Organization development strategies // Economy and society. 2021. No. 6. Pp. 741–744.


Review

For citations:


Abrashkina S.N., Troshina E.P. The strategy of enterprise development in the conditions of crisis on the example of Samara food industry production enterprises. Vestnik of Samara State University of Economics. 2024;(10):59-66. (In Russ.)

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ISSN 1993-0453 (Print)