WORLD ECONOMY
The article reveals the main provisions ensuring the effectiveness of international cooperation. A classification of key methods for assessing forms of the international cooperation is proposed in order to increase its effectiveness. It is shown that socio-economic assessment methods are the most relevant, since they allow us to analyze a positive synergetic effect of inter-star interaction. The paper also reflects development principles of the international cooperation, the implementation of which will ensure the achievement of long-term goals and priorities of the economic cooperation.
REGIONAL AND SECTORAL ECONOMY
The article shows the influence of creative industries development on the sustainability of the regional development. The perspective development of creative industries in the region (on the example of the Samara region) has been assessed and the following perspective spheres of creative industries have been revealed: activities in the field of architecture, engineering and technical design, activities in the field of computer software development, advertising activities. The development problems of creative spaces in the Samara region were revealed: the failure to use the creative resource as a resource for the development of the business sector; the lack of a regulatory framework in this area; problems associated with the protection of the intellectual property rights and commercialization of the intellectual activity results; the dispersion of creative human capital; insufficient investment in the creation of intangible assets; the uneven distribution of creative objects; the lack of a comprehensive program for the development of creative spaces in the urban agglomeration. The public policy tasks in the development of creative industries and creative real estate are defined: the creation of an enabling environment for the development of creative entrepreneurship; improving the education system in this area; increasing the capitalization of intangible business assets; preservation of historical, cultural heritage, revival of folk crafts; promotion of creative clusters and spaces; development of a comprehensive program for the development of areas adjacent to creative properties; development of working schemes for the involvement of financial resources.
One of the key problems of the spatial development of the country, as follows from the Strategy for the Spatial Development of the Russian Federation until 2025, is the insufficient transport connectivity of its territories. At the same time, at the federal and regional levels, the development of the main transport infrastructure is carried out within the framework of a specialized national project. The purpose of the article is to substantiate directions and tools for improving the project approach to managing the connectivity of the Russian economic space. The work revealed conceptual foundations of the connectivity of the economic space. It was revealed that the application of the project approach in 2019-2021 led to a number of positive results in terms of increasing the commercial speed of movement in the railway transport; the reduction over this period of the delivery time of goods within the international transport corridors (until the aggravation of the sanctions “war”), as well as the “clearing” of a number of “bottlenecks” at the infrastructure facilities. At the same time, due to the aggravation of existing and the emergence of new challenges, the task of improving the management efficiency in this area remains relevant, and therefore, in the final part of the work, directions and tools for improving the project approach to managing the connectivity of Russia's space were substantiated. The scientific novelty of the study lies in the fact that the directions and tools for improving the implementation of the profile national project were substantiated in the context of ensuring the connectivity of the country's economic space.
In the current situation, characterized by unfavorable circumstances due to the introduction of numerous economic sanctions against Russia by the Western countries, the role of the competitiveness of an industrial enterprise in ensuring the strategic economic stability and increasing the economic potential is increasing. The article reveals the author's understanding of the relationship and interdependence of the goal of maintaining and increasing the competitiveness with other main goals of an industrial enterprise, provides a new classification of types and levels of an industrial enterprise competitiveness, substantiates a criterion of the strategic competitiveness, reveals its relationship with the factors of formation and development of the ability to keep up and surpass competitors. Based on the synthesis of system, situational and resource-targeted approaches, the author's methodology for assessing the strategic competitiveness of a machine-building enterprise has been developed, the testing results of which are described in the work. The study was conducted using the monographic method, methods of comparative analysis and modified analysis of hierarchies, computational-constructive and deterministic-limiting methods, the mix method (combining quantitative and qualitative estimates). The scientific and practical provisions given and substantiated in the article can be used in the industry for assessing the strategic competitiveness level, studying the life cycle of industrial enterprises, searching for reserves to increase their economic stability.
The article is devoted to the analysis of strategies of the socio-economic development of the constituent entities of the Russian Federation. The author's chronology of the approval of the first strategic documents of the socio-economic development of the constituent entities of the Russian Federation is given. An individual approach to the creation of a development strategy is demonstrated by the example of the evaluation of the main strategic documents of the Republic of Karelia. The conclusion is made that the individualization of development strategies is based on the specifics of the regions and requires the use in each case of a certain set of indicators reflecting the unique characteristics and needs of the territories to build their positive image of the future.
MANAGEMENT AND BUSINESS MANAGEMENT
The sanctions have had a negative impact on the construction industry. Many researchers and practitioners began to study this issue. They are particularly closely examining the impact of sanctions on the development business and the level of its profitability. The article investigates system problems. The possibilities of solving problems are also being considered at the present time. Special attention is paid to new, rehabilitation problems that negatively affect the economy of projects in the housing segment. The authors outlined a development vector of the industry without imported construction materials and equipment, with a reduction in the consumer demand and a lack of access to cheap funding for development projects.
The purpose of the study is to update and clarify theoretical and methodological aspects of the organization of marketing activities based on the use of marketing control and the practice of its application at the higher education institutions. The realization of the research goal was achieved by solving the following tasks: consideration and systematization of theoretical and methodological approaches to the organization of marketing activities based on the concept of marketing control; determination of specific features of marketing activities and strategic management at the contemporary institutions of higher education. The theoretical and methodological basis was the scientific works of foreign and domestic scientists in the field of organization of marketing activities at educational institutions. The study was conducted using a retrospective genetic analysis of the conceptual apparatus, methods of system analysis and comparison, generalization and systematization, a comprehensive analysis of the identification of cause-and-effect relationships, visualization of the results of the study.
The article is devoted to the study of the digital transformation concept, the evolution of understanding of this term and the analysis of its modern interpretations. The features of the use of the terms "digital transformation" and "digitalization" in relation to modern companies are considered. The approaches to determining the development stages of the digital transformation of the company are also studied and the author's classification is formulated. As a result of the work, the author formulated the own definition of the term digital transformation.