Some aspects of the model of consumer behavior
https://doi.org/10.46554/1993-0453-2023-8-226-9-16
Abstract
The article investigates trends and problems in the implementation of the consumer choice of individuals in the contemporary post-industrial economy. At the same time, conclusions are drawn that it is advisable to use, in interconnection and complementarity, individual tools and methods related to the ordinalist direction of the neoclassical paradigm, neo-institutional and post-neoclassical schools of economic theory in substantiating consumer behavior.
About the Authors
M. O. Iskoskov
Togliatti State University
Russian Federation
Russian Federation
Maxim O. Iskoskov – Doctor of Economics, Professor, Director of the Institute of Economics
Togliatti
E. V. Kargina
Togliatti State University
Russian Federation
Russian Federation
Elena V. Kargina – senior lecturer
Togliatti
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Review
For citations:
Iskoskov M.O., Kargina E.V. Some aspects of the model of consumer behavior. Vestnik of Samara State University of Economics. 2023;(8):9-16. (In Russ.) https://doi.org/10.46554/1993-0453-2023-8-226-9-16
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