The article investigates trends and problems in the implementation of the consumer choice of individuals in the contemporary post-industrial economy. At the same time, conclusions are drawn that it is advisable to use, in interconnection and complementarity, individual tools and methods related to the ordinalist direction of the neoclassical paradigm, neo-institutional and post-neoclassical schools of economic theory in substantiating consumer behavior.

The article considers a change in the scientific thought in the field of studying the economic choice of an individual from Adam Smith to Richard Thaler. For a detailed study of factors influencing the economic choice of a person, special scientific literature was analyzed. Since the 17th century, the economic man model has been very rational. In the 19th century, they began to pay attention to the desires of a single individual. In the 20th century, attention was paid to biological and social factors influencing the economic choice (patterns): the Veblen effect, the snob effect, the effect of joining the majority. Further, feelings and thoughts acquired great importance, the concept of "bounded rationality" was introduced. In the 21st century, the existence of such factors influencing the choice as a sense of justice, trust, money illusion, choice factors, affects, systematic errors in thinking that affect the choice are described: cognitive distortions, decision anomalies behavioral heuristics of representativeness, accessibility, and anchoring. All found factors influence the economic choice, which can be used to develop a new model of the economic human.

The article examines the influence of national competitive advantages, state and international financial and economic institutions on ensuring the intensity and efficiency of the process of international industrial cooperation. It is noted that within the framework of the theory of the world economy and the international economic relations, an analysis is made of the role of modern international alliances and TNCs in the development of the international industrial cooperation, sociological and environmental effects of the process under consideration. At the same time, in the coordinate system of the general theory of management, directions for rationalizing the management functions by the processes of international industrial cooperation are argued, complex mechanisms for resolving cross-cultural conflicts typical for the implementation of international industrial projects and programs are formed.

Digitalization of customer experience, widespread distribution of digital tourism services, development of technologies for collecting, processing and analyzing geoanalytical data, the emergence of models and tools for spatial analysis make it possible to obtain large volumes of heterogeneous data on the consumer behavior of customers tied to the area, which is relevant for the tourism industry for the purpose of research structures of tourist flows in territories. The research purpose is to build, on the basis of geoanalytical data from the digital platform “GeoEffect” of MTS PJSC software, digital profiles of tourists in the Penza region, which can be used to develop management decisions by tourism administrations and businesses in order to develop regional tourism. The research methods include collecting, processing and analyzing digital geoanalytical data from the digital platform “GeoEffect” of the cellular operator MTS PJSC on tourist flows in the Penza region, methods for comparing and summarizing information, analysis and synthesis. Based on the obtained geoanalytical data from the GeoEffect digital platform of MTS software, tourist flows in the Penza region were analyzed, a digital profile of tourists was built, and visited locations were identified.

The paper examines the possibility of companies using models developed by the authors to assess the risk of non-fulfillment of financial obligations under bonds to creditors. The applicability of wellknown models of the financial stability analysis of the company to the assessment of this risk is investigated. The analysis of the effectiveness of these mathematical models is carried out. Interval estimates of the financial stability of the company have been developed. It is noted that these operations will increase the effectiveness of modeling the studied risk of non-fulfillment of creditors' financial claims.

The article presents results of a scientific and practical study aimed at developing a system of indicators to assess the competitiveness potential of the reclamation industry. Research methods include theoretical, logical, systemic and situational analysis, generalization of results. The sample of the study is meliorative operating organizations of the Department of Melioration of the Ministry of Agriculture of the Russian Federation, which are federal state budgetary institutions of the Meliovodkhoz Management. The research task is to determine indicators for assessing the competitiveness potential of the land reclamation industry which allow us to identify an objective characteristic of its functioning and assess the competitiveness of land reclamation in such blocks as fixed and working capital, industrial labor. At the same time, the data groups presented by the researchers to assess the competitiveness potential of the land reclamation industry are aimed at identifying extensive and intensive opportunities for the development of land reclamation.

In the conditions of modern, post-industrial socio-economic relations, innovation processes play a special role in ensuring the growth of competitiveness and, as a result, the financial efficiency of development, both of individual firms and economic systems of the regional or national level. At the same time, innovations in the modern economy are diverse; they are associated with the improvement of the product range of manufactured goods, works, services, the modernization of fixed assets, the rationalization of organizational structures for managing companies and business processes, innovative technologies for promoting economic benefits in industry markets, etc.

The article investigates the competence profile of a marketer in modern economic conditions, highlights the main aspects of training these specialists. The relevance of the research topic is justified by the search for ways to adapt educational programs of higher education to the requirements of the labor market. The results of studying opinions of employers regarding the most in-demand skills of employees in the field of marketing are the basis for designing and/or improving basic educational programs. The research carried out through a survey of representatives of marketing services of organizations of the Republic of Tatarstan showed that, along with professional competencies in the field of market analytics and marketing strategy development, it is important for marketers to have universal competencies. A separate requirement for the skills of marketers are the so-called skills and abilities of working in a digital environment. The design of basic educational programs should be based on the principles of variability, include tracks in the field of marketing communications and market analytics, a digital component, as well as the use of teaching methods aimed at developing competencies in the field of interpersonal communications and project activities.

In the article, the author proposes a conceptual model for managing the sustainable development of an industrial enterprise, which provides for an equivalent impact "from above" and "from below" on the main management objects at the enterprise as part of the implementation of the ESG strategy through compliance with the principles of adaptability, effective management, compliance with ESG principles and the use of those business process optimization opportunities that the implementation provides digital solutions in the practice of enterprise management. A review of sustainable development tools shows that often the limiting factor in their implementation is not even a lack of investment financing, but organizational and personnel problems an inefficient management structure, management mentality, lack of necessary staff qualifications. By the construction of the classification scheme of tools for the sustainable development of industrial enterprises, the author also comes to the conclusion that among all the variety of tools, in modern conditions for industrial enterprises, the most relevant optimization tools that can give quick results can be three main ones – lean manufacturing, the best available technologies and environmental monitoring. The article discusses the basic elements of the concept of lean production, which in modern conditions of the functioning of industrial enterprises are organically integrated into its long-term development strategy and contribute to the implementation of sustainable development principles.