In modern economic conditions, a lot of regions of the Russian Federation are forced to independently find ways to attract investments and increase their competitiveness. The difficult period for the country is aggravated by the deficit of regional budgets, a decrease in foreign investments, the departure of foreign manufacturers, leading to a decrease in the supply of a number of goods and services. At the same time, it is impossible not to note the positive side of the current situation: the country's active course on the import substitution. Despite the fact that the Russian economy is going through hard times, perhaps now it is the time when the regions will be able to show their capabilities and, by changing their positioning, attract the attention of the country's population to domestic goods and services. A strong regional brand can become a serious strategic tool that helps to increase the attractiveness of regions. The purpose of this study is to identify the main problems of the development of regional brands in Russia and to develop priority directions for their promotion. The data necessary for the study were obtained during a survey of residents of Russia, as well as on the basis of an analysis of the experience of the formation of regional brands by the subjects of the Russian Federation and subjects of a number of foreign countries. As a result of the conducted research, the authors conclude that it is necessary to introduce an integrated approach to the development of a regional brand strategy, including the application of design tools.

Economic security, which originated in the twentieth century, has become an integral part of the national and world economy at all stages. In order to ensure stable functioning, enterprises are forced to constantly analyze threats to their activities and take measures to minimize or neutralize them. To simplify a process of analyzing the economic security of enterprises, various methods are used, which should take into account industry specifics. One of the groups of enterprises with specific features of the economic activity are agricultural enterprises. This study is intended to complement the methodology for assessing the economic security of agricultural enterprises. As a result of the analysis of threats and risks to the economic security of agricultural enterprises, the methodology includes additional functional components that increasingly affect the activities of these enterprises. The functional components are defined through the relevant indicators, which made it possible to improve the existing methodology for assessing the economic security. The results obtained can be used by the management of enterprises and economic security specialists to more accurately assess the level of the economic security of agricultural enterprises.

In modern conditions, special attention in the country is paid to the implementation of demographic policy due to the fact that the last few years have been characterized by a decrease in the population with a decrease in the number of births and an increase in the number of deaths, which accordingly leads to a natural population decline in the whole country and in the vast majority of the Russian regions. The Samara region is no exception. The article presents analysis results of the effectiveness of the implementation of the regional components of the national project "Demography", designed to ensure the solution of key issues in the field of demography. To achieve this goal, economic-statistical, logical, method of comparative and graphical analysis were used based on publicly available official sources of information. The results of the study are aimed at developing possible directions for the development of tools for implementing the demographic policy in the region.

The article highlights the issues of management of investment projects of industrial enterprises, highlights factors affecting the development of the region, investment attractiveness and investment activity. The purpose of the study is to consider the investment attractiveness of the region from the perspective of the implementation of investment projects at industrial enterprises, their relationship with economic and geopolitical factors affecting their effective development.

The article describes specifics of theoretical and practical campaigns for conducting economic examinations and their improvement in accordance with new realities. It also investigates tools for conducting economic examinations, focuses on specific methods and techniques used during the examination in order to identify violations of corporate and legislative requirements in the field of economic activity, specifies conditions for conducting complex examinations and requirements for their conduct. Examples of financial and economic research in the fight against corporate and commercial fraudulent actions are given, for instance forensik, the essence of which is to conduct a comprehensive study of business transactions, which allows you to identify an object, a subject, grounds and consequences of violations, thereby determining the scale of violations and the amount of damage; due diligence as a method of a comprehensive review of economic activities of an organization in order to identify violations in the process of integration activities (mergers, acquisitions and others). Special attention is paid to issues of preparation and organization of economic expertise procedures, a description of stages of actions is given, principles and approaches of their conduct are specified, a classification of economic examinations is presented and a detailed description of the methods used by experts during economic examinations is given, which allows determining the format of work and forming the necessary resources, first of all, personnel for their conduct.

Research and production enterprises today play a serious role in shaping the competitiveness and defense capability of the domestic economy. The main distinguishing features of the development of this group of enterprises are the high capital intensity and the knowledge intensity of products (services) being developed and produced. A distinctive feature of the group of enterprises under consideration is that research and production organizations combine research and production sectors, which together are aimed at producing the necessary innovative products. Key enterprises are concentrated in the most significant industries. In the presented study, the author attempts to explore key features and problems of the development of research enterprises, as the most complex and cumbersome socio-economic systems developing in the dynamically changing socio-economic and political conditions.

The relevance of the research topic is related to the ongoing search for possible changes in the spa industry services for the purpose of economic growth and development of the spa industry organizations. The expansion and modification of services requires active intervention and innovation in the internal environment, taking into account changes in the external environment of the organization, which, in turn, becomes a driver for the development and growth of organizations in the spa industry. Currently, the spa industry is the most promising fast-growing segment of the wellness services market. Along with the peculiarities of the organizational and economic nature, the Russian spa market differs from the world by specifics of customer demand. In this case, it is the work with the clientele and its needs as elements of the external environment that is the determining driver of the development of organizations in the spa industry market. In this article, the author explores the practice of managing changes in the activities of spa industry organizations, through the formation of a number of measures aimed at optimizing the satisfaction of existing customers and attracting new customers for the purpose of economic growth of spa industry organizations. The author has studied the historical aspect of the interpretation of the concept of "change management". Activities that will affect customer demand and increase customer interest in the services of spa organizations have been identified. The article describes potential events that can allow representatives of the spa industry to strengthen relationships with customers of all segments present in the market. The author identified and characterized 7 changes in relation to the activities of organizations of the spa industry through the impact on customers, including post-procedural support, segmentation and analysis of the customer base, requests motives needs, customization of service, loyalty and promotions, advertising, social networks and website, image of the organization of the spa industry.

Within the framework of the article, the author raises a problem of using the discount rate when analyzing the weighted average cost of capital. The discount rate is the interest rate that is used to determine the present value of future cash flows. When analyzing the weighted average cost of capital (WACC), the discount rate is used as an estimate of the value of money over time and as an indicator of how risky investing in a particular project or company is. WACC is a weighted sum of the cost of capital and borrowed funds used by a company to finance its projects. To calculate the WACC, it is necessary to determine the cost of capital and the cost of borrowed funds and then multiply each of these costs by its weight in a unit of value. To calculate the cost of capital, the income capitalization formula (CAPM) is used, which takes into account market risks and the expected return of investors on the securities market. The CAPM formula includes a risk-free return rate, a risk premium and a company beta. The weighted average cost of capital is an important indicator for evaluating the effectiveness of investments and making decisions on financing projects. The use of the discount rate in the analysis of the weighted average cost of capital is one of the key components of this process.

Considering the importance and relevance of the development of the physical culture and sports industry in the Republic of Belarus, the article investigates financial and economic activities of physical culture and sports organizations in the Grodno region that receive state support (clubs for team sports), in dynamics from 2018 to 2022. This made it possible to identify certain problems both in the financial support of their activities and in the directions of using the formed financial resources. Based on the study, the author developed proposals to improve the efficiency of financial and economic activities, which can be used by organizations of physical culture and sports both directly in the Grodno region and the Republic of Belarus as a whole.